From the collection to the feed: Instagram as a tool for information mediation and memory preservation at the Public Archive of the State of Pará

Abstract

This research addresses the mediation of information and the preservation of the memory of archival collections on social media, focusing on the Instagram account of the Public Archive of the State of Pará. Amid the Digital Age and the growth of social media, Instagram stands out as an effective tool for mediating and preserving archival information. The general objective of the study is to analyze how the Public Archive of the State of Pará uses Instagram to mediate and preserve its historical collection. The specific objectives are to understand the strategies adopted, investigate the presentation of content on the social network, and evaluate interaction with users. The research is justified by the need to understand how archival institutions use social media to mediate and preserve their collections, opening new perspectives for academic research in the context of information mediation and memory preservation in the digital environment. The methodology used was a descriptive case study, based on bibliographic review, qualitative and documentary research. The results show that the Public Archive of the State of Pará effectively uses Instagram to expand access to its collection and promote interaction with the public, significantly contributing to the mediation and preservation of its archival collection. It is concluded that the use of Instagram by the Archive is a valid strategy for information mediation and the preservation of documentary heritage memory, offering new possibilities for archival institutions to expand their reach and engage the public with their collections in a dynamic and interactive manner.